Do you know that more than half of all marketing professionals around the world consider video as the content with the best ROI? Do you also know that more than 80% of businesses produce video in-house? What do these facts tell you?
That’s right. Video is a secret weapon. Until you make video a regular part of your digital marketing strategy, you will never know how powerful it is.
Problem is, almost all companies with a digital marketing strategy are using SEO for videos. Nowadays, it is not enough to simply have a video marketing strategy. You need to think of new ways to stand out.
Video can improve your website’s SEO. That is a fact. You may not know about it but it is actually easy to incorporate video in your SEO campaign.
Do you know what the second largest search engine is? It is probably not what you think. It is actually YouTube would you believe? It is actually changing the way we absorb content from the Web.
YouTube provides entertainment and offers unique content. YouTube videos also convert well.
If you think you know video SEO, think again. Video SEO presents a world of possibilities for marketers and business owners. You can use YouTube in so many different ways to provide useful and engaging content for your target audience.
Here are some of the smart ways you can use video to your benefit:
“What can video do for me?” If you are still asking this question then you need to know that video-sharing websites such as YouTube can benefit your business in ways other websites can’t.
It doesn’t matter what industry you are in, making videos can catapult your business to success. Here are some of the things video can do for you:
All of these things are important for Google because the search engine uses them to gauge if a site has authority and can be trusted. You need to pay attention to these points because they can make your site more visible and boost your ranking.
With video, your site will be seen by more people and your sales will increase.
So you already have a script and you’ve already hired someone to create to star in your video. Maybe you already have a video and are now ready to share it with the world. Sure, you deserve a pat on the back. But your work has just begun.
Making your video is just the first step. Having a “build it and they will come” attitude will not cut it. Your video needs to be seen by your target audience. If not, then all the effort and resources that you’ve spent on creating the video will be wasted.
Your video needs an audience. And the way to give it the audience it deserves is through SEO. Using SEO for videos is the best way to market your video content. To effectively implement SEO for videos, here are the important things you need to do.
It is important that you host your videos in the right place. You need to choose very carefully because the place where you put your video affects your SEO efforts.
Using a video hosting site can be very useful because you can use it to link back to your website. The best thing about video sharing sites is that most of them are free to use.
Of course, you can also host videos on your own website. This will allow other people to link back to your domain. You may not get many video shares this way but it will help your overall SEO efforts.
Have you heard of rich snippets? They are those small bits of information that give users a preview of what they can see when a click on a link from search results. Google is paying a lot of attention to these rich snippets and so should you.
By optimising your video summary and choosing an eye-catching thumbnail, you can make your rich snippets stand out. It is also important to add the required Schema.org code and to submit an XML sitemap to provide Google with more info about your video.
Today, more people are using their smartphones to view online videos than those who use their desktop computers. This is why it is important to optimise your video for mobile viewing. You need to make sure that your video is responsive to mobile users.
The best thing about YouTube is that it automatically optmises your video for mobile viewing, making it easy to do SEO.
C4 is your best option if you want to maximize YouTube and step up your video SEO game. When it comes to SEO, we know what works and what doesn’t. We can spare you from committing common SEO mistakes that businesses usually make.
We will design an SEO campaign that is uniquely yours because we know that no two companies are alike. With our help, you can take your business to a whole new level and skyrocket your profits.
Get in touch with us today for a free quote.