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International SEO: Why It’s Important for Your Business

The term international SEO may sound new to you. But it is something you need to become familiar with if you want to put your business on the global map.

If you want your business to really become big nowadays, it’s not enough to be found in your country. You need to reach out to the different parts of the world. This is where International SEO comes in.

With international SEO, you can attract international visitors. We at C4 can help you optimize your website in a way that it can lure online users from different parts of the globe.

Of course, attracting these visitors is one thing. Making them stay is another. This is why we also implement strategies to make these visitors stay long enough to know and understand what your website is offering.

International SEO is just like local SEO. It uses the same tactics for geotargeting and attracting local visitors. The only difference is, International SEO optimizes your website for other countries, using languages apart from your own.

When you use a foreign language, search engines will know what countries you are targeting. With international SEO, you can reach a wider audience. If you have a multilingual website, you can reach customers that you couldn’t reach before.

But My Business Is Just Small, Do I Really Need To Go International?

If you want to remain small and you are contented with the current size and reach of your business, then fine. You can forget about international SEO.

But if you have dreams of going big, it would be unwise not to optimise your website to an international audience. If you can sell your products and services in the global market then why not do it?

If you think people outside your country can benefit from whatever it is you are offering, then there really is no reason for you to not go international.

Your business might be small now but there is no reason to remain small. Through international SEO, you can grow your business in a short period of time.

We live in a connected world. And because of the Internet, boundaries are being broken and transcended. Through your website, reaching someone from the US is just as easy as connecting with someone in Melbourne.

How about visitors who speak a different language? You can connect with them too. All you need to do is be able to speak their language. International SEO services can help you to reach and engage international visitors.

If you are still not sure if international SEO is for your business, then you need to know the benefits of international SEO.  Here are some of them:

  • It can greatly increase the number of visitors on your website thus improving your website’s visibility.
  • It can boost your website’s and your business’ global profile.
  • It can connect you with people from all over the world.
  • It can help you measure the efficiency of your content in luring in visitors and the effectiveness of your sales funnel in bringing in more sales.
  • It can help speed up your website’s download time.
  • It can optimize your website for all browsers enabling it to be viewed by more people.
  • It allows you to track and manage your website’s results through the use of analytics so you can have a better handle of your success in attracting online users.
  • It can help you measure your return on investment (ROI) from your SEO strategies.
  • It can make your website more relevant to a greater number of people, which can lead to more conversions.
  • It can help you gain an advantage over your competitors.
  • It can help avoid confusion and decrease the bounce rate.
  • It will provide a better user experience to your website visitors.

The Hreflang Tag: Using it the Right Way

In 2010, Google introduced hreflang tags to the world. In simple terms, these tags tell Google that you have prepared a different version of your website in a different language.

So if you have a website in English, for example, but you want your website to appear in the search of users from a different country, hreflang tags can help you achieve this goal.

With the use of hreflang tags, you are essentially telling Google that your content is also available to users who are using a language that is different from yours.

Since these users can view your website in their own language, the chances of them buying your product or service become higher.

The problem with hreflang tags is that they can be very tricky to use. In the hands of an amateur, they may not lead to the desired effects.

We can help you to effectively incorporate hreflang tags on your website to open up your content to a wider audience. Making your content accessible to an international crowd is one of the fastest ways for your business to succeed.

Be Multilingual

Do you know that only 30% of the Internet’s population speaks English? This means if you are using English exclusively then you are turning away from 70% of all online users That is a lot of money you are leaving on the table.

By making your website multilingual, you can easily double or even triple your income. Of course, it is going to be hard for you to do it on your own. That is why we are here.

We can help you take your business to the next level through International SEO. We can help you reach more people than ever before and experience exponential growth in your business.

With us by your side, you will be able to do international SEO the right way. There is no need for you to experience the costly mistakes of other businesses.

Take advantage of our knowledge, skills, and experience in optimizing websites and making them more accessible to an international audience.

What are you waiting for? Get in touch with us today for a free consultation and will give you a quote that is tailor-fitted to your business needs.

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