Businesses come in all shapes and sizes. There are big businesses and there are small businesses. It doesn’t matter how big your business is at the moment but one thing is for sure: you will definitely benefit from search engine optimization or SEO.
If you have dreams of ever becoming big, you really need to have good SEO practices in place. SEO is a tool that you can use to keep up with the big businesses so you can survive and eventually thrive in a very competitive business environment in Australia.
Some people think that enterprise SEO is only for big businesses. This is a big misconception. Enterprise SEO sounds like big terminology. But there is really nothing mysterious about it.
We are here to demystify enterprise SEO and correct all the wrong information that you have about it.
And after learning what enterprise SEO is all about, you will then know how you can benefit from it. You will also learn how a company such as ours can help you use it to your advantage, boost your site’s visibility, and increase your sales.
So what does it take for a business to be considered an enterprise? The term enterprise is usually reserved for big companies.
So by definition, enterprise SEO is composed of practices that help big businesses become more visible to search engines and more searchable by their target audience.
This does not mean though that a small business cannot benefit from such practices. Even if you don’t own or manage a big business, you can still scale up your SEO strategies to boost your search rankings, gain more visitors, and grow your business.
It’s all about thinking big. In business and in life, those who think big are those who succeed.
Big businesses usually have large websites that contain hundreds of pages. Naturally, large websites need different methods of optimization to make it visible and searchable by search engines.
Therefore, enterprise SEO includes different methods of refining a website to make it more scalable and for search engines to be able to index it more efficiently. Of course, the same core principles of basic SEO is still employed.
After all, the goal is still the same: to be searchable and visible. But the focus and the execution of the strategies are different. You really cannot expect to optimize a 500-page website in the same way you would one that only has 20 pages, right?
With enterprise SEO, the goal is to maintain a high level of authority. Plus, if you are managing a big website, that means you are targeting very competitive keywords.
Enterprise SEO can be quite complicated. That’s why you need a good enterprise SEO company to cover all of its aspects. Enterprise SEO is basically composed of four components, these are:
When it comes to choosing keywords for your website, you need to be smart about it. You simply cannot leave keyword selection to chance. You need to follow a detailed and methodical process in choosing the right keywords.
The goal is to find high and medium-tail keywords and then to combine them with other words to form long-tail queries.
If you are managing large volumes of content, doing everything manually can be a very daunting task. Can you imagine having to set up thousands of product pages in one day? You will go crazy if you will have to face such a big responsibility.
This is why automation is important in enterprise SEO. It can save you a lot of time and effort and offers a consistent solution to problems faced by large websites.
Having optimized templates is another way to streamline the enterprise SEO process and make it more efficient. Each of the pages on your website should follow an optimized template.
These templates are actually pages of code that allows the content management system of your website to recognize the different elements of your site and to put them in their proper places.
The key quality of these templates is versatility. They need to be able to handle changes to make your website responsive no matter what device is being used to view it.
You need to make sure that all of the information you enter in your database is accurate. This is why you shouldn’t just give the task of handling creating and maintaining your website to anyone. One wrong information can create a host of problems.
Are you struggling with SEO? Are you stuck with SEO strategies that are not giving you the results you wanted? Then maybe you are using the wrong weapons. Maybe it’s time to bring on the big guns.
At C4, we believe in implementing bold SEO strategies that bring in massive results. This is why we are the enterprise agency of choice of some of the biggest companies in Melbourne and in all of Australia.
Just because we have big clients does not mean that we can’t be of service to small and medium-scale businesses. On the contrary, we believe it is the smaller businesses that can benefit the most from the services that we offer.
Here are just some of the things that we can do for your business:
Get in touch with us today and discover how your business can benefit from our enterprise SEO services.