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Are You Keeping Up With eCommerce Trends?

The popularity of eCommerce continues to skyrocket. If you want to take advantage of the trend then you need to keep up with the pace. Last year alone, the Australian eCommerce industry enjoyed an almost 40% increase in B2C turnover.

Online sales are shooting up thanks to the growing number of people who have access to online retailers and to the ease at which online transactions can be made. Many business owners are wondering how they can keep up with the meteoric rise of eCommerce.

You are probably asking this question too. Lucky for you, we have the answer and that is SEO. That is right! The rise of eCommerce would not have been possible if not for SEO. This is why mastering SEO is very important.

No matter how good your product or service is. No matter how nice and attractive your website is. If you don’t have an effective SEO strategy, then you will not experience growth.

The “build and they will come attitude” does not work anymore. You need to be seen. You need to be visible. And SEO can do that for you.

If you want to be a part of the growth of the eCommerce industry then you need a good partner. You need an eCommerce SEO company that knows how to make your website rank high on Google. A company that can make your products more visible to your target market.

Here’s How You Can Improve Your SEO eCommerce Ranking

You need to know the SEO best practices that can take your SEO eCommerce ranking to the top. That is where C4 can help. We are an eCommerce SEO expert that can help you formulate a winning strategy. You don’t have to work on your eCommerce strategy all by yourself.

You need a reliable partner like us. Someone who will help you commit 100% to the goal of improving your SEO eCommerce ranking. To succeed in eCommerce, you need to avoid half-baked efforts.

You need to fully commit yourself to the task. And we are here to make sure you go all out. As your partner, we will supply you with the facts and the figures that you need to develop a sound eCommerce strategy.

Our experience in the industry has given us the knowledge of the best practices as far as eCommerce is concerned. We know what works and what doesn’t. Sure, you can gain this knowledge on your own.

But why waste your valuable time and energy when you can tap on our vast eCommerce knowledge. All you need to do is to get in touch with us today and together we can layout an effective path that will take you to eCommerce success.

Are you interested in learning our process? Then continue reading. What follows are the steps we take in improving the eCommerce SEO of a website.

Part 1.: We do research

This is a very important part of the process. A marketing campaign will not be effective if it is not rooted in good research. You don’t have to be an expert in SEO or eCommerce to know this. Everything that we do is based on research.

We do keyword research and we also do competitor research. We use the data gathered as a basis to optimise web pages in the right way. Can you imagine what will happen if you target the wrong keywords?

You will be wasting a lot of money on keywords that will not give you the results you are looking for. And what if you are not aware of what your competitors are doing?  Then you will have no way to respond to the strategies they are implementing.

You need to know what your competitors are doing wrong and what they are doing right so you can respond accordingly.

Part 2: We identify the current problems

The next step is to identify the current problems on a website that need to be fixed. We determine where the errors are and we also monitor how fast and functional the website is.

Then once we have identified the problems, we develop an action plan so we can fix the problem in the quickest, most efficient, and most efficient manner. One of the most common problems encountered by a website is slow loading time.

This is a problem that needs to be fixed immediately. Studies have shown that 40% of website visitors leave when a website fails to load within three seconds. You don’t want to lose website visitors right?

To improve the loading time of your website, you need to have a simple page. This is one of the eCommerce SEO best practices that you need to learn.

Part 3: We do on-page optimisation

Some people do off-page SEO but ignore page optimisation. In the process, they are leaving a lot of “money” on the table. At C4, we make sure that we do both to make a website rank.

Again, you can choose to do on-page optimisation yourself or you can simply sit back and relax and let us do all of the hard work. After all, we some of the best SEO experts in all of Melbourne.

Let the Numbers Speak

Here are some important statistics you need to know. Currently, the online population of Australia stands at 16.6 million. In 2015 alone, 12.6  million Australians made an online purchase.

According to one study, the top websites in a Google search gets more than 20% of click-through rates. Now is it clear to you why you need a good eCommerce strategy? To put it bluntly, if you don’t have an effective eCommerce SEO strategy in place, you are missing out.

Again, you don’t have to do it alone. You can turn to us for help.

A Customized eCommerce SEO Package for You

What you need is an eCommerce SEO package that is tailor-fitted to suit your needs. C4 has been providing top-quality SEO services in Melbourne for years.

If you are ready to start your journey to success, give us a call today.

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